Online Marketing Guide for Beginners

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For Marketing Beginners:

Online marketing is the only sure way to grow traffic to your website in the long run, but it also happens to be a lot of work. But what did you expect, nothing worth having comes easy. The objective of online marketing efforts is to reach out and attract relevant traffic that will turn into sales. Often times, it takes an integrated approach for you to build and sustain an online website, over the years, we have read case studies, and often, the results come to about the same conclusion. In one case study, this affiliate marketer site claimed to earn $500/mo, however, according to him/her, it took almost a year in order to start making $500/mo, so it goes something like this, the case study author claims he spent almost $5,000 and this included a website, content, and backlinks, and evidently, one year. You think online marketing is the easy road, well, it’s not, Google has cracked down on low-quality sites over the years, and that is the reason it took this so long in order to start making money. He/she hired the best writer, and purchased high-quality backlinks, often paying as much as $100 or more for a backlink or guest post, according to his claims. Running a website is not for the broke or weak at heart, why? You will need money, time, and patience, why? Because Google does not give it away, these days, you have to work for it. Do not set up a site for all the wrong reasons, if you do, then it is very likely that it will never pay off.

The following are suggested activities to promote your website:

Develop a community:

The site should have some objective so that visitors can visit your site with a purpose in mind. If your site has features prompting users to share their views and engage them, a sense of community is developed, which will make visitors use the site again and again and encourage new users. These are some of the most widely used tools to build an online communityforum message boards, quizzes, polls, tips, jokes, news, etc. Forum members can also make the forum come alive by what they believe in, as they often make suggestions on what they would like to see in the future. We have seen some rather big board forums die rather quickly once they gave up, and or allowed their forum members be chased off by negative trolls. Do not get wrapped up with negative trolls, as you are there to support the community as a whole, always remember why you signed up in the first place.

To help with building an online community you need to know about SEO and content marketing. There is a target audience waiting to find you, but the trick is making your website’s content stand out in search engine results so they can find you, another thing to consider is branding, for example, do you think DigitalGlobal.com is a good brand? Before purchasing this asset, our domain went through multiple checks, and one domain appraisal service told us that your brand passes the radio test, what does this mean? It means if you were to hear our brand name on the radio, then by the next, you get home, then you would still remember our brand, as it is a two world domain that completely makes sense, even more so to those that are involved or do business in the digital world.

Content Promotion:

Great and up to date content will make visitors stay longer on your site. And, the longer they stay; the more chances you have of converting them. Keep in mind the great content you are publishing requires active promotion to let other people know about its existence. Do not just publish content and expect a flood of traffic, why? Google has changed over the years, and that can be good or bad, depending on who you ask. Take this article for instance, is this some boring article forces you to run for the hills, no, it is not, we format our content in a pleasing manner, using a theme that commands a certain level authority, and our theme does have that authority look, so why would you want to put up anything less inferior?

There are many ways to promote your content, some are low cost but require hard work, like for example viral content marketing or guest posting on other relevant websites, and some are very costly. The mix of promotional measures depends on the target to be achieved and your promotional budget; These days, Google expects high quality, and that is what you should be thinking about, for instance, what would Google do, WWGD? If you were Google, would you think the content you are posting is the highest quality? or was the content written by some cheap writer from a 3rd world country using broken English in order to get his vision or word across. We would not want such content on Digital Global.

Search Engine Optimization (SEO)

Optimizing a website for search engines is not easy. If it was, then every webmaster would be ranking number one on Google for their primary keywords. It is a broad subject and one needs to put in a lot of effort if they expect to see positive results or they can outsource this responsibility to an expert, however, use caution to the wind, lets say you have a high-quality site, and costs are going through the roof, next, you see some budget SEO service thinking you are going to save a few pennies, not, you may as well have called this Budget SEO-Killer Service. You went all the way, in the beginning, then you just killed yourself in the end by using bad SEO which has caused the downfall of many sites over the years, rather than going from zero to hero, they went from being a hero to zero, as google killed a lot of these sites overnight, and with one blow for various reasons.

First and foremost, you want to make sure that you organize your content so the purpose of the website is relayed to those who are interested in seeking out your information. The site should be used and should elevate information by categorizing content, funneling traffic through content, besides using bad SEO, we can not tell you how many sites we have run across using low-quality site design, low-quality content. People think if they load their site with junk content, and shoot a few backlinks, then the rest will take care of itself, sorry, not anymore. Google has caught onto these bad practices, and still to this day, Google will still penalize your site if you can not get your stuff together. Your website may very well be your source of income one day, do you really want to outsource your work to those that are happy to take your money having no experience, much less a portfolio? These type of people do not have your best interests at heart, as they will rip-you-off, and still get a good night sleep, and head to the bank the next day.

Finding Profitable Keywords:

When writing content for your site’s audience, then you have to think about which keywords you should use. Your visitors will find you through keywords by using search engines. Although you do not want to keyword stuff your articles/content and appear that you are trying to manipulate the search results, you do need to include keywords in a natural fashion to establish yourself as an authority for a specific topic/keyword. If your content is well written, then google is smart enough to know if you are writing about an apple from a tree compared to some type of apple computer, Google is getting smarter by the day. Your content should be written in a natural manner, and easy to read; You should also keep money keywords to a minimal, by not doing so, then your content will no longer be natural, and no one will want to read content that uses repetitive wording, over and over, and this type of content is not written for humans, it is merely written for the sake of google in order to rank keywords; Always write for humans, not Google.

Keyword research would be one of the most important aspects of developing a good SEO strategy and the first thing you should plan on doing. Failing to do this would be like trying to do keyword research blindfolded. If you avoid doing in-depth proper keyword research for a new website during the planning stage before launching it, you are planning to fail from the get-go, however, this is the only reason why any site would fail, choosing the wrong niche could be just as deadly also. We have seen many cases over the years that imply that people go with impulse, or they make their decision based on what they like, and if they like this subject, then everyone will like it, right? Wrong! It is not about what you like, this is not about your interests unless your interests falls within that niche, otherwise, your buyers do not care what you like, this is not about you, it is about them.

You are found in the search engines through keywords, so you want to make sure you are targeting the correct keyword phrases; Not only do you want to brainstorm for a large number of different keywords that you think your customers are searching for on Google, you want to also ensure the keywords you are optimizing for are being searched for; Achieving a number one ranking on Google is not going to help you much if the keyword is rarely searched for. Your goal is searching for low competition keywords that have the high search value, make sense?

One very popular and useful keyword tool for doing keyword research is the Google Keyword Planner, which actually combines the old Google Keyword Tool and Traffic Estimator keyword data side by side, so you get the best of both keyword data sets displayed in an easy to read format. Google Trends is the other really good keyword tool which Google also has made available for public usage. Google Trends is useful for a number of things, but I love using it to analyze trends in markets to see how popular a keyword has been over time. It also suggests trending popular keywords to give you more keyword ideas, and keyword insight, and having this type of knowledge can work to your advantage.

EXAMPLE: When doing research for the keyword online marketing, you can see it has been trending upwards on Google Trends.

Free keyword research tools are great and will get the job done, for the most part, however when you have been building websites for a while you might need some extra help; Not only do you want to be targeting the right keywords to get more traffic from low hanging fruit, you want to be targeting keywords which get a decent CPC if you are building an adsense affiliate site, and to be honest, we do not recommend adsense, they used to be good, but now that google adsense has got very strict for the sake of advertisers which is unstandable, well, lets just say, adense is not what it once was; Making money by using adsense used to be easy, however, this is no longer the case and long past. Adsense has on the ban wagon, and they appear to ban anything that moves in the dirt, and making money using Adsense is very difficult these days. If you are looking to earn money as a freelancer, then you may find better luck as a freelancer, and some freelance writers are making bank, open your eyes, and keep your options open.

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Adsense was a godsend for many webmasters when it was introduced. When you have been involved as a webmaster for a while, you soon figure out different niches and keyword topics can payout vastly different amounts for every click. This is where using a good keyword research tool really helped me out, however, we have long moved away from Adsense, and our future that does not include Adsense, as we feel that Adsense is our past. Do what is best for you!!!

This is hugely beneficial information as the keyword tool mentioned in this article is used by Google Adwords advertisers, and it tells you which specific keywords are generating a lot of bidding interest, and therefore, would be generating more CPC then other keywords on the topic of interest. Looking at it from an Adsense publisher perspective, you have hit a goldmine. Needless to say, you would want to be creating content based on the keywords which have a high amount of bids on Adwords and the other PPC engines, but in particular Adwords. I have adopted this strategy with some good success, however, AdWords is not for the timid, if you do not have experience, then AdWords can take your money very quickly with nothing to show for, and for best results, consult an AdWords expert.

Also, make sure that you use synonyms in your websites content to increase topical relevance so that search engines will know what your page is about. For those who do not know, synonyms are words that mean the same thing. For example, automobile and car. How can you find related keywords to use in your content? Go to Google’s search engine and search your primary keyword; At the bottom of the page, you will find a list of search keywords relating to your keyword which you should use; In addition to this, you will notice other related words highlighted in the search results which you should also use; It goes without saying that when you include synonyms in your content your articles will have much better readability since it forces you not to focus on any particular keyword you are trying to rank highly for. Do it right, and stay the course, and you will be fine.

Of course, there is a lot more to SEO than keywords, but it all starts with keyword research and targeting the right keywords. There are a lot of sites, forums, and books available on the subject that provide help to be ranked high in Google and other major search engines. Knowledge is your key to success, why? If you do not know, then you have a much likely chance of failing, then succeeding. If you do not want to rely on others, hoping they get it right, then your next best option is becoming your own expert on FB/Google ads, right? Google is your friend, use google so that you can do research, and learn; Youtube is also your friend, search for related videos regarding FB/AdWords, and you find a lot of related videos.

In Conclusion:

You are not the only one in the online marketing game. There are many other webmasters looking to make money from affiliate marketing, Adsense and so forth due to the low barrier to entry. To succeed as an online marketer in this intensely competitive game, you need to understand that it will be a lot of hard work and you will require internet-related skills. These can help you reach the millions of surfers looking for products and services on the Internet. Digital Marketing is the future, and is the future we want to go in; How about you? Which direction are you heading? What do you believe in? If you believe in Digital Global, then why not hang with us for the time being? You never know, we may end up growing on you.

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