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B2C Marketing Case Studies

to7update

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#1
Marketing is still, for some, an abstract concept. Business to Consumer (B2C) Marketing can be even more abstract. If we do get presented with case studies from what B2C Marketing has done for companies, we can certainly debate the topic with more concrete aspects. Anyone want to share here case studies on the topic?
 

DGStaff

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#2
That sounds like an advanced question for another day, and maybe sometime down the road. When it comes to B2C Marketing or any other type of marketing, then it will always come down to Brand, and Trust and the only way to do some type of case study is when traffic is coming to the site, then the data can be analyzed in order to see where B2C or B2B marketing is headed. Google purchased zagat in 2011 for $150 million dollars, and that it would be a safe bet, and it was not, follow the link below, and you will see YELP became popular, and zagat was hardly even on the chart, and it just goes to prove, that a digital asset can turn into a fortune like yelp, or it can turn out to be a digital bust as with Zagat which appears to be a bad investment for google, and it even shows that google can get it wrong sometimes, and they certainly did when they purchased Zagat.

How Top B2C Marketers Build Brand Trust
 

johnywalker

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#3
I don't think B2C or even B2B marketing is abstract term. It is very clear what is B2B and what is B2C. In B2B business sell products to other businesses in volume and these businesses sell products to the customers. In this method, manufacturer or supplier do not directly sell to customer. On the other hand, in B2C business sell directly to the customer.
 

overcast

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#4
I always found out that B2C marketing to be good. And for other cases it can be trouble though. B2B too can be a good option for the small business though. Some people do consider mixing both and they are working on some business niche. I think some business have good experience with building the manufacturing units.
 

johnywalker

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#5
If you are doing B2C business you can sell a single item and make money. However, in B2B, you have to deal with volume. If you are a seller, you will be selling in volume and if you are a buying you will be buying in volume. Since B2B involves in volume sales, a lot of money is involved in trading.
 
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