absolutely! When most people attempt to set up an online business, then they often have no clear direction that they are going with, and they go in a direction that feels right, and that would clearly be the wrong direction to go, however, If people want to venture into setting up a business online, then planning and research needs to be at the very top of their list and to be honest, it should be their top priority of things to do first, once their game plan has been all mapped out, then they need to work on site design, keyword research, content, Offpage SEO, Onpage SEO, as running any type of online or offline business is not always cut and dry, and easy to do just by setting up a website, and alot of the important things mentioned above are simply ignored out of ignorance, simply because they are looking at dollar signs, and this often blinds most people, then they start their business for all the wrong reasons; We all want to make money, and starting your business should based on helping others.