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#1
What is B2B Content Marketing?

B2B (Business-to-Business) marketing means the art of marketing and selling the products/services to other companies, businesses or organizations. It is different from the traditional B2C marketing. In the B2B process, both the buyer and seller will be businesses instead of individuals. Almost every one of us of know Facebook. It has more than 25,000 employees all over the world. Do you think that the company will place a bulk order on Amazon for buying laptops and other digital components needed for their employees? Of course, not, they will communicate with other businesses for buying the digital goods for their business; This is an example of B2B marketing.

When a business uses content to promote their brand with the only aim of increasing sales and revenue, it is called B2B Content Marketing. The content will be developed and targeted only for businesses, and not for the consumers. Have you ever heard about Lead Pages? Basically, they design landing page templates for businesses which can be customized based on the needs of the client. Even though they have many competitors, still it is listed as one of the fastest growing companies in the US.

Do you know how the company called Lead Pages reached the top within a short span of time? They organized webinars every week to share valuable information about online marketing. Also, Lead Pages released eBooks, infographics and case studies related to online marketing for free. These two actions are best examples of B2B content marketing which helped and contributed to the long-term growth of Lead Pages.

B2B marketing strategies:

These days, any kind of marketing is becoming more and more challenging, as the buyers can easily verify the statements made by marketers using Google search or similar kinds of technologies. So, B2B marketers need to develop excellent marketing strategies in order to increase their sales and revenue in the long run. Let’s look at some of the useful B2B marketing strategies below:

Identify your niche:

If your business is specialized in any niche, it will reduce the marketing efforts to half because it will differentiate yourself from the crowd so that you will face only a little competition. Identifying the right niche is very crucial for the growth of any business.

Create explainer videos:

You need to make your clients understand clearly about how your product/service will be beneficial to them, and creating high-quality videos that explain your products and or services by using Case-Studies related to the niche of the targeted businesses will help to acquire new customers.

Social media:

Use the social media networks like Facebook, Twitter etc to connect with your potential clients. Based on a recent study, more than 50% of the buyers are digging social media to evaluate the performance of new service providers. So, it is very important to keep your social media accounts updated with the latest information about your product/service. Also, make sure that you actively engage in conversations by responding to the suggestions/feedback from the users through the social media.

Do research on the client:

Without understanding your client’s expectations, you will not be able to market your product/services effectively. B2B marketers should spend some time to understand the requirements of their clients before promoting their brand. By doing research, you can easily provide solutions that are tailored to the needs of your clients.

Conclusion:

To achieve your goals and milestones, you need to develop efficient B2B marketing strategies.
 
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#2
One of the advantages is that it will help companies and businesses save money because they would order directly from the manufacturer eliminating any middleman; Also a special manufacturers price is given, this translates to savings.
 
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Kieranlewix

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#3
B2B advertising can be difficult even with bullet proof strategies like the ones you have suggested @DGStaff. It becomes especially difficult when a business tries to understand its clients. In the case of B2C advertising, it is considerably easy to know what the customers want because if a business has set up a Facebook account for example, they can run a search and compile a list of people's preferences based on their posts on Facebook. After analyzing people's posts, they can understand what gadget people want and the specs, and in this way, can improve their products and specialize in marketing and selling that gadget.

Now look at B2B advertising... Using the example of Facebook wanting laptops and a computer company providing them, it is very hard for the computer company to know who it's potential clients are. Why? You will not find Facebook tweeting that they want quality computers for their employees. Due to this, the computer company will not know that Facebook is interested in computers, what type of computers and such information. To put this long rant to rest, both B2B and B2C advertising are equally important and have their own difficulties in execution.
 
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#4
B2B advertising can be difficult even with bullet proof strategies like the ones you have suggested @DGStaff. It becomes especially difficult when a business tries to understand its clients. In the case of B2C advertising, it is considerably easy to know what the customers want because if a business has set up a Facebook account for example, they can run a search and compile a list of people's preferences based on their posts on Facebook. After analyzing people's posts, they can understand what gadget people want and the specs, and in this way, can improve their products and specialize in marketing and selling that gadget.

Now look at B2B advertising... Using the example of Facebook wanting laptops and a computer company providing them, it is very hard for the computer company to know who it's potential clients are. Why? You will not find Facebook tweeting that they want quality computers for their employees. Due to this, the computer company will not know that Facebook is interested in computers, what type of computers and such information. To put this long rant to rest, both B2B and B2C advertising are equally important and have their own difficulties in execution.
I am pretty sure at this point that @DigitalGlobal will have an open platform for merchants/sellers and vendors, and this means that if a company wants to setup and use the platform for B2B, then that would be fine, however, B2C consumers would also be able to purchase also, and to give you some sort of example, then I guess we could use Aliexpress as an example, they are B2B related site, however, B2C customers visit and purchase from Aliexpress also, and these B2C customers maybe buying for their own personal use or maybe selling those products on their site for profit, and our brand Digital Global does not imply digital only products; Our name implies that we are in the Digital age and do business on a global scale which means that anyone can do busines on our site no matter where they maybe located around the world, and yes, it can certainly be a challange on getting everything setup, but not impossible.
 

Kieranlewix

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#5
Designing the online marketplace in a way that it could incorporate both B2B and B2C would be a pretty good move. I'm sure the profits would be massive too. With B2B though, I'm sure an enormous marketing campaign would have to be launched in order to make the DG Marketplace known to other businesses, and you would have to accumulate lots of useful back links. Since the Digital Global brand is not so popular as of now, it would take quite some time for the marketplace to be flocking with vendors and buyers. I guess that's where the affiliates would come in.
I am pretty sure at this point that @DigitalGlobal will have an open platform for merchants/sellers and vendors, and this means that if a company wants to setup and use the platform for B2B, then that would be fine, however, B2C consumers would also be able to purchase also, and to give you some sort of example, then I guess we could use Aliexpress as an example, they are B2B related site, however, B2C customers visit and purchase from Aliexpress also, and these B2C customers maybe buying for their own personal use or maybe selling those products on their site for profit, and our brand Digital Global does not imply digital only products; Our name implies that we are in the Digital age and do business on a global scale which means that anyone can do busines on our site no matter where they maybe located around the world, and yes, it can certainly be a challange on getting everything setup, but not impossible.
 
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#6
Designing the online marketplace in a way that it could incorporate both B2B and B2C would be a pretty good move. I'm sure the profits would be massive too. With B2B though, I'm sure an enormous marketing campaign would have to be launched in order to make the DG Marketplace known to other businesses, and you would have to accumulate lots of useful back links. Since the Digital Global brand is not so popular as of now, it would take quite some time for the marketplace to be flocking with vendors and buyers. I guess that's where the affiliates would come in.
It really depends which direction the boat starts floating. DG would not need to target B2B vendors right off the bat, as any type of vendor/seller would be able to signup to the site, and if that vendor just happens to be B2B then that is all good also, so DG Marketplace would work for any vendor, no matter if they are offering products for B2B or B2C, as far as attracting vendors, maybe we are already doing that by having a forum, and you never know, we could have vendors on the forum right not and not even know it or they could very well find the forum in the future as the forum starts ranking higher and higher in search engines, and if I am not mistaken, I think the marketplace fee structure will be very reasonable also, and our fees will be far cheaper then what you may see on other marketplace sites, for right now, we just keep doing what we do best which is posting quality content, and this will not happen overnight...
 

johnywalker

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#7
B2B marketing is for those who are wholesaler, supplier or manufacturer. When you are selling in large quantity as a wholesaler or supplier, you need to market your products to other businesses. Since you are not selling one unit to one buyer, you will have to promote your product to the businesses that will buy in large quantity from you.
 

chameli

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#8
Alibaba and Aliexpress are two big online marketplaces based in China. Alibaba is B2B platform and Aliexpress is B2C platform. On Alibaba you can find manufacturer and suppliers who do not sell on-two units instead they are selling in volume. On Aliexpress you can buy one-two units of products.
 
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