What is B2C Marketing?

DGStaff

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#1
B2C (Business-to-Consumer) Marketing is the art of promoting/marketing a product/service to individual consumers, instead of businesses. In the past, companies would advertise/promote their products on Television channels, newspapers and Magazines. Thanks to internet technology today, there are a lot of options available to the small-scale businesses as well as big organizations to create awareness about their brand.

Based on the report by an eMarketer, the total value of the worldwide sales from e-commerce is approximately $25 trillion. This clearly shows the huge volume of online sales that are happening all over the world.

B2B vs B2C

There are a lot of differences between B2B (Business-to-Business) and B2C marketing. Some of them are listed below.

Logic vs Emotion – On many occasions, consumers will be deciding to buy a product/service based on their emotion. Let’s assume that you are shopping for a “Bluetooth speaker” on Amazon. Of course, the first deciding factor for your purchase will be the price. Then, you will go through the product description and technical specifications; Finally, you have narrowed your list down too three products based on those criteria. Now, which product, will you choose to buy? Most likely, the product with, highest rating and reviews. Right? So, the sellers on Amazon should follow great marketing techniques to make sure that their products have excellent ratings and reviews. Now, can they apply the same strategy for a B2B buyer? No. Because, B2B buyers will be more focused on things like ROI (Return on Investment) to make the final decision on the purchase. So, B2B marketers need to convince them of how their product/service will really help buyers to save money or time.

Whitepaper vs One-page flyer – B2C consumers will give more importance to deals, discounts, combo offers etc. So, a single page flyer can easily catch the attention of B2C consumers, whereas you need at least a 50-page document to approach B2B clients. Because B2B buyers will be expecting for as much information about your product/service as they can get, So, you need to provide diversified as well as lengthy content for your B2B buyers like webinars, presentations, videos etc.

Long vs Short – The value of a customer will be more in the B2B process because the purchase may continue for months or even years based on the demand/need. You cannot expect an individual to buy a laptop every year, whereas a company related to IT may need new computers every year. So, it is important to build long-term relationships with B2B buyers.

Hours vs Seconds – An individual consumer will complete the purchase of a product within a few minutes or maximum within an hour depending on the type of the product. But, can you imagine selling 100 laptops to a B2B client within an hour? No. The marketing and sale process is very lengthy for B2B consumers as it may require email communications, lengthy discussions, demos etc.

CEO vs Employees

In the B2C process, the decision to buy a product or service depends only on the individual consumer whereas the decision making in a B2B process involves a chain of people. And, B2B marketers need to convince all the people in their chain to achieve success.

What is B2B Marketing?
 

to7update

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#2
When talking about B2C I think the most important for a company to know their audiences. That is step 1. Once a company knows who their audiences are, they can start preparing an optimal way to communicate with them. It's basic in marketing if the audiences don't listen, the message doesn't go through, so finding the adequate means to communicate is step 2.
 
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DGStaff

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#3
When talking about B2C I think the most important for a company to know their audiences. That is step 1. Once a company knows who their audiences are, they can start preparing an optimal way to communicate with them. It's basic in marketing if the audiences don't listen, the message doesn't go through, so finding the adequate means to communicate is step 2.
I really do not think there is anything special about Business to customer as B2C sounds pretty straight forward, however, Business to Business sounds like it would far more interesting, and let's take some of these B2B sites for example such as Alibaba which earned $170 million back in 2012, which was more then eBay and Amazon combined at that time, and to be honest, that is pretty impression, and Alibaba could be valued up to $120 billion dollars, and valued even more in todays market; Another popular B2B ecommerce site is the highly sought after GlobalSources which was started in Singapore back in 2012, and they bring in traders from all over the world, and B2B marketplace is a billion dollar market.
 

to7update

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#4
B2C is not straightforward at all in my opinion. I mean, getting the concept is straightforward, but knowing the audiences, develop a communication strategy, setting the right tone, and make it engaging enough so that people buy the products or use the services of a certain company, is something hard, and that is why so many people are employed in Marketing and Adverting, they are specialists.
 

DGStaff

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#5
B2C is not straightforward at all in my opinion. I mean, getting the concept is straightforward, but knowing the audiences, develop a communication strategy, setting the right tone, and make it engaging enough so that people buy the products or use the services of a certain company, is something hard, and that is why so many people are employed in Marketing and Adverting, they are specialists.
In that case, you just implied B2C is important, ROFL. I guess a business should figure out to get their customers to keep coming back for more, otherwise, that business just as easily could miss the mark, then their customers end up buying from their competitors which isn't a good thing.
 

to7update

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#6
No question that B2C is important, it's vital! Communicating is as important the services or products the companies have because if the communication is poor, the audiences don't even know the company, their products or services exist.
 

DGStaff

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#7
No question that B2C is important, it's vital! Communicating is as important the services or products the companies have because if the communication is poor, the audiences don't even know the company, their products or services exist.
DG will be setting up an online marketplace that would consist of B2C Shops, however, I see no reason B2B could not be offered as well since sellers will be able to create their own shop, and if everything works out, then I do not see why some type of freelance portion cant be added, however, in its current state, the platform DG will be using does not support freelancer/escrow for digital type business services, and you are right, communication is key and crucial to the vendors success, and over the years, I have contacted vendors on certain products, and never got a response, which is a strong signial, they do not need my business or they simply do not care, and if they dont respond, then I simply move on. Having on-time and real-time communication with your buyers and or clients is imperative, otherwise, you have to ask, why be in business?
 

to7update

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#8
Yeah, if there is no response from vendors, then that would be worrisome. Were you offering them your platform to sell their products or just to advertise? Before offering those services they will need to see how many users the site has because if the site has no traffic they will have no interest, I suppose.
 
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DGStaff

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#9
Yeah, if there is no response from vendors, then that would be worrisome. Were you offering them your platform to sell their products or just to advertise? Before offering those services they will need to see how many users the site has because if the site has no traffic they will have no interest, I suppose.
You make a valid point, and it is something like what comes first, the chicken or the egg. The site would certainly have to be up and going, and producing some benefit or results better the golden egg is dropped; that is if you want to use the chicken or egg analogy and to be honest, you are correct, DG will need live products before the site will start getting any type of organic traffic from google, not sure how DG will solve this, and I certainly understand where you are coming from; The very first thing I do when I visit a site is to start looking at the over all quality of the site. If I feel that I can trust the website, then I may save the site for later or simply make the purchase, and if I do not trust the site, then game over!!!
 

to7update

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#10
Yeah. I mean, I don't know what sort of partners Digital Global is looking for, but if it's companies to advertise, they will want to see if it's a busy forum or not. I take the chance to ask though, what sort of partners are you looking for?
 

DGStaff

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#11
Yeah. I mean, I don't know what sort of partners Digital Global is looking for, but if it's companies to advertise, they will want to see if it's a busy forum or not. I take the chance to ask though, what sort of partners are you looking for?
I can't speak for DG, however, I would imagine the type of partners that have quality products they want to sell. Lets say you are the author of eBooks, and you are looking for a new platform to sell your digital eBooks, then you would be able to open a shop, then list your products, and this would be no different than selling on Amazon, eBay, or any other type selling platform, however, all of this would be mute until the store is online and ready for live production, otherwise, I guess we can talk about it all day, but until the store is live, then none of it really matters; In theory, as a seller, then you would be able any type of product, even if it requires the merchant to actually ship the physical shop, and no difference how a shop or store would act on Amazon or eBay, as a customer would visit your shop, place an order, then the shop/store is responsible for shipping.

and like you have mentioned, without traffic, then there is no real reason to have anything, but you do have to start somewhere, and often that means any business or site starting at the ground floor, then working its way up, and it will most likely be a difficult process and time-consuming process, then as time goes on, more traffic comes in, more traffic starts to trust, then merchants will create shops, etc, then traffic will visit those shops, make a purchase, then the gears and wheels start to turn faster and faster, and maybe it becomes a snow ball effect.
 

Kieranlewix

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#12
I really do not think there is anything special about Business to customer as B2C sounds pretty straight forward, however, Business to Business sounds like it would far more interesting, and let's take some of these B2B sites for example such as Alibaba which earned $170 million back in 2012, which was more then eBay and Amazon combined at that time, and to be honest, that is pretty impression, and Alibaba could be valued up to $120 billion dollars, and valued even more in todays market; Another popular B2B ecommerce site is the highly sought after GlobalSources which was started in Singapore back in 2012, and they bring in traders from all over the world, and B2B marketplace is a billion dollar market.
Both B2B and B2C advertising are very important. I can see why you would think B2C advertising is not special; from your article, it is clear that you think it is easier than B2B and that is true. The truth is, B2B advertising is harder and more profitable than B2C. That does not disqualify the efforts a business puts into advertising its products to customers. Come to think of it, B2C advertising is hard too.

As you have said, sales from B2C depend on customer emotions. Customers tend to be very difficult. It takes a lot to convince them that a product is worth their money. That is why businesses end up hiring affiliates to help them market their products. B2B advertising does not require outsourcing because all of the businesses information is out in the open and it is up to a group of professionals from the other business to decide if they want to partner with them. To be clear, I am saying that it is easier to convince a board of directors from another business, which is basically B2B advertising, than to convince customers, who have no idea what the business structure, expenditure or how much the business is making in a year, to buy its products.
 

DGStaff

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#13
Both B2B and B2C advertising are very important. I can see why you would think B2C advertising is not special; from your article, it is clear that you think it is easier than B2B and that is true. The truth is, B2B advertising is harder and more profitable than B2C. That does not disqualify the efforts a business puts into advertising its products to customers. Come to think of it, B2C advertising is hard too.

As you have said, sales from B2C depend on customer emotions. Customers tend to be very difficult. It takes a lot to convince them that a product is worth their money. That is why businesses end up hiring affiliates to help them market their products. B2B advertising does not require outsourcing because all of the businesses information is out in the open and it is up to a group of professionals from the other business to decide if they want to partner with them. To be clear, I am saying that it is easier to convince a board of directors from another business, which is basically B2B advertising, than to convince customers, who have no idea what the business structure, expenditure or how much the business is making in a year, to buy its products.
When it comes to traffic, then it is certainly a numbers game, and this is why it is important why a business owner should target their traffic in order to increase their overall ROI, and Branding can certainly make it easier, and cost less if the brand is easy to remember compared to other brands, and I agree, affiliates that like what you have to offer can also increase ROI because you do not have to advertise as much since affiliates will be doing all the foot work in order to promote the website as they want to be paid also, and I am pretty sure that @DigitalGlobal is going to have a pretty cool affiliate program, not only that, I think he will also reward top affiliates with some type of bonus plan, why? It has been effective and proven that if you reward top affiliates, then they will work even harder in order to achieve their goals, and DG Affiliates will no doubt fight their way to the top, so they can brag about how well they are doing as our affiliates, and when the time comes, then we will set up a category called DG Affiliates, and I will assume now that DG will include top DG Affiliates in on-going SEO, as we both feel that we should support our Affiliates, Customers, and Vendors.
 

Kieranlewix

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#14
When it comes to traffic, then it is certainly a numbers game, and this is why it is important why a business owner should target their traffic in order to increase their overall ROI, and Branding can certainly make it easier, and cost less if the brand is easy to remember compared to other brands, and I agree, affiliates that like what you have to offer can also increase ROI because you do not have to advertise as much since affiliates will be doing all the foot work in order to promote the website as they want to be paid also, and I am pretty sure that @DigitalGlobal is going to have a pretty cool affiliate program, not only that, I think he will also reward top affiliates with some type of bonus plan, why? It has been effective and proven that if you reward top affiliates, then they will work even harder in order to achieve their goals, and DG Affiliates will no doubt fight their way to the top, so they can brag about how well they are doing as our affiliates, and when the time comes, then we will set up a category called DG Affiliates, and I will assume now that DG will include top DG Affiliates in on-going SEO, as we both feel that we should support our Affiliates, Customers, and Vendors.
That is a solid plan @DGStaff but I have to assume it will take a bit of time before the online marketplace is up and running, and there is a need for affiliates. Awarding top affiliates and buyers is a good strategy to generate morale and a good way to make them feel appreciated. The buyers especially would feel like a part of something big and there is no better feeling than being part of a noble cause.
 

Heatman

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#15
B2C marketing seems to be more effective in my opinion when one is looking at getting a quicker result in a shorter period of time unlike when it comes to B2B marketing. Having to get the group in B2B to agree before getting a task done takes more time.
 

DGStaff

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#16
That is a solid plan @DGStaff but I have to assume it will take a bit of time before the online marketplace is up and running, and there is a need for affiliates. Awarding top affiliates and buyers is a good strategy to generate morale and a good way to make them feel appreciated. The buyers especially would feel like a part of something big and there is no better feeling than being part of a noble cause.
I certainly would like to see things happen more quickly, however, it is not my money, and I am just like anyone else and have to wait and see where the digital road takes us into the future, as for affiliates, you got to treat them right, and reward them, and they will do what they are supposed to do.

B2C marketing seems to be more effective in my opinion when one is looking at getting a quicker result in a shorter period of time unlike when it comes to B2B marketing. Having to get the group in B2B to agree before getting a task done takes more time.
sure, it also depends how big your business is that had to deal with chain of command before making some sort of business decision, however, if you run your own business, and you need to make a purchase from a B2B site in order to meet your product demand, then it is not difficult at all.
 

Heatman

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#17
sure, it also depends how big your business is that had to deal with chain of command before making some sort of business decision, however, if you run your own business, and you need to make a purchase from a B2B site in order to meet your product demand, then it is not difficult at all.
The extent of how big one's business is, certainly dependent on the amount of capital used to set up the business, how it's run and how long it's been in operation then expanding in the process with time. One thing that delays how fast things gets done in such business setting is protocol and chain of command. This is really frustrates me working for such business establishment.
 

DGStaff

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#18
The extent of how big one's business is, certainly dependent on the amount of capital used to set up the business, how it's run and how long it's been in operation then expanding in the process with time. One thing that delays how fast things gets done in such business setting is protocol and chain of command. This is really frustrates me working for such business establishment.
Right now, I doubt Digital Global needs to worry about chain of command, ROFL. I think one of the biggest issues for this site to get off the ground is attracting buyers and sellers to the site, and first you have to have sellers/vendors before you can even start attracting buyers, and all this seems like a catch 22, or what comes first, the chicken or the egg.
 

Heatman

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#19
Right now, I doubt Digital Global needs to worry about chain of command, ROFL. I think one of the biggest issues for this site to get off the ground is attracting buyers and sellers to the site, and first you have to have sellers/vendors before you can even start attracting buyers, and all this seems like a catch 22, or what comes first, the chicken or the egg.
Haha, you are very funny @DGStaff, well I think that the only chain of command which I have seen so far is you and sparsely @DigitalGlobal and I believe it's all because just like you put it that the platform is still laying down the ground work to move up the next level. With time, I'm sure that vendors are definitely going to come lurking and eventually all would fall in place.
 

DGStaff

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#20
Haha, you are very funny @DGStaff, well I think that the only chain of command which I have seen so far is you and sparsely @DigitalGlobal and I believe it's all because just like you put it that the platform is still laying down the ground work to move up the next level. With time, I'm sure that vendors are definitely going to come lurking and eventually all would fall in place.
Right now, DG wants to focus on the forum, and if you read the update thread, then you will see that he did start doing some SEO on the forum, however, SEO is a long-term process, and could take several months until we see any positive results as a result of doing SEO on the forum, but just like any new site, we have to start in the trash can and work out way out of the trash can, and this can be time-consuming process.
 
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