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Why is trust flow important?

When most people check out the authority of any given site, then that is what they make their decision on, and that is wrong; a site may have high domain authority, however, this authority maybe built based on low-quality backlinks, for example, what if a site had DA35, however, their trust flow is only 5, not sure about anyone else, but this is a red flag that the owner of this site is getting low-quality backlinks, and I would not want to be asscociated with this site, would you? google makes it clear in their guidelines when it comes to linking to low-quality neighborhoods, however, if the site example had DA35, and their trustflow was more in line with their domain authority, then that would be a good indication that the site is playing by the rules of Google.

By having low trust means that google does not trust your site among other sites that may have higher trust flow, and trust is not earned overnight, this is a long term process that every site must go through, and my advice to any webmaster is that you should not try to cheat your way to the top of the ranks, and if google should catch up on your site, then your site could get a penalty, and there are quite a few ways to get a penalty, and you really need to go out of your way to get a penalty, so keep this in mind, if you are buying low-quality backlinks, then you are certainly going out of your way in order to cheat your way to the top.

If you are using SEO for content marketing, then make sure you find a reliable SEO provider, otherwise, you may be like other webmasters watching their site burn up in flames because you used the wrong SEO provider that did not follow google guidelines. If you want your website to succeed, and cash in one day, then it is very important that you follow rules that Google has set forth in their guidelines.
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