Quite often you’ve probably come across a goodrestaurant marketing idea, but put it in the too-hard-basket; it cost way too much money, and you couldn’t be sure the juice would be worth the squeeze. Well here we take a look at Three marketing ideas that won’t break the bank, and will easily increase your profits.
Reach Out to a Micro-Influencer
We’re definitely not talking about a Kardashian hawking lip balm to millions of people here, but we are talking about using local social media users with a small but dedicated following. In our case we’re looking for local foodies that enjoy experiencing what your community has to offer.
According to The Startup, micro-influencers drive 22.2 times more weekly conversations than regular consumers – that’s word of mouth restaurant marketingon steroids.
How do you find them?
Go through your own social media and see who is commenting. Is there someone with 1,000+ followers?
Search your own restaurant name as a hashtag and see who is commenting there.
Search hashtags related to your restaurant, e.g. #organiceats and see if anyone local has a dedicated following.
Use services like Scrunch, who can connect you with micro-influencer.
Reach out to them, thank them for their interaction, and invite them for a full service meal at no expense. In exchange, all you ask for is a post about their experience with you. For the cost of a meal, you’ve just reached out to thousands of people who really value what the micro-influencer thinks.Sharing is caring!
Digital Global JV
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